Holistic TV Campaigns
Plan linear TV, connected TV and streaming together as one reach plan, not three separate buys.
Book this engagement$497 · one-time
Who this is for
Brands adding TV for the first time, or already running linear TV and wondering how much should move to connected TV and streaming.
What you get
- Audience and reach assessment across linear TV, connected TV and streaming
- Budget split between linear and connected TV
- Buying-approach shortlist (direct, programmatic, platform-managed)
- Creative specs by format (:15, :30, interactive CTV)
- Reach, frequency and outcome measurement plan
- Pilot campaign brief ready to hand to a buyer
How it works
- Step 1Brief call: budget, audience, geography and goals
- Step 2We build the TV reach plan and pilot brief
- Step 3Delivery call and Q&A
Holistic TV Campaigns
$497
One-time engagement. Fixed scope, fixed price. Media spend and platform fees are not included.
Questions
Do you buy the media?
Buying is arranged through a partner or your own team. This engagement is the strategy and brief. Media spend is not included.
Do I need a TV commercial already?
No. The plan includes creative specs, and production can be arranged separately.
Can this work for local or regional campaigns?
Yes. The plan is sized to your geography and budget.
Ready to start?
Book the engagement and we will reply to schedule your brief call.